ABOUT FACE
The first national, pasture-based farmer network focused on policy solutions that protect animals, people and land
FACE is a growing community of pasture-based, American farmers and ranchers dedicated to building a more humane and sustainable food and farming system. We believe that humane animal agriculture — not factory farming — is critical to our nation’s resilience and health. At a time when a handful of corporations and industry associations are lobbying to further entrench industrial animal agriculture, we’re joining together to advocate for policies that uplift independent farmers, respect animals and protect our communities.
What We’re Fighting For
Fair
Funding
Funding
Independent small and mid-sized farmers need access to funding for on-farm improvements and critical infrastructure. This allows existing farms to grow and enables others to transition to pasture-based systems. We’re calling on policymakers to end government subsidization of industrial animal agriculture and invest instead in healthy farming systems.
Competitive
Markets
Markets
For pasture-based farming to thrive as an industry, we need policies that promote fair and competitive markets. We’re calling on policymakers to ensure truthful labeling, halt unfair incentives for industrial agribusiness and rein in corporate control and consolidation.
Humane &
Healthy Farming
Healthy Farming
Industrial agriculture harms animal welfare, public health and the environment. We’re calling on policymakers to support commonsense reforms to address these negative impacts and ensure basic animal husbandry standards, including halting the construction of mega-farms and ending extreme animal confinement.
LEADERSHIP
Farmers at the
Forefront of Change
Meet the farmers leading FACE. From a wide range of geographical backgrounds with diverse farming experience, these leaders are working to ensure that independent, pasture-based farmers have a real voice at the policy-making table.
The ASPCA and FACT are proud to organize and support FACE. Our organizations have a long history of promoting and partnering with pasture-based farmers, and are committed to working alongside them to build a more humane, healthy food system.
JOINING FACE
Empowering Farmers to Shape the Future
FACE provides member farmers with the community support, skills and platform to make it easier to advocate for policies at the local, state and federal levels that will improve their farms’ viability and our food system as a whole.
What your free FACE membership provides
- Effective advocacy and media trainings
- Timely policy updates and advocacy opportunities
- Valuable continuing education and funding opportunities
- Access to community and resource sharing with fellow pasture-based farmers at in-person and virtual events
Learn more
ARE YOU READY TO BUILD TOGETHER?
If you share in our vision for a more humane farming system, we encourage you to join our upcoming webinar on March 31st to learn more, or simply sign up to be on our mailing list. At the webinar, FACE Ag Network farmer leaders, alongside the ASPCA and FACT, will discuss how federal and state policies are impacting farms, how you can help advocate for a better system, and answer any questions about membership in the network.
JOIN OUR MAILING LIST
Keep up to date with the activities of FACE and be the first to find out when membership opens.
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REGISTER FOR OUR UPCOMING WEBINAR
Join us on Tuesday, March 31st at 1:00pm ET to learn more.
CLICK HERE TO REGISTER
FAQ
Who are FACE members?
FACE members are pasture-based farmers and ranchers who are committed to animal husbandry principles that promote harmony between animals, the land and the surrounding communities. Our members believe that government policies must be changed to support humane, healthy and resilient farms, instead of the industrial agriculture model which has proven itself to be fragile, unhealthy, and harmful to all involved.
What are the challenges FACE is working to address?
Higher-welfare, pasture-based farmers face systemic barriers that limit their success and growth. Yet, we are not well represented by existing industry groups. Our members seek to put a face to the idea of humane, responsible farming and focus on strategic challenges raised consistently by farmers across regions and species, including:
• Limited access to financial resources
• Marketplace confusion and unfair competition from industrial animal agriculture
• Lack of access to institutional and large-scale buyers
• Severe shortages in local and regional meat processing capacity
• Isolation and lack of community support, especially during crises
By organizing collectively, farmers can advocate for practical solutions to these challenges with a strong and consistent voice.
• Limited access to financial resources
• Marketplace confusion and unfair competition from industrial animal agriculture
• Lack of access to institutional and large-scale buyers
• Severe shortages in local and regional meat processing capacity
• Isolation and lack of community support, especially during crises
By organizing collectively, farmers can advocate for practical solutions to these challenges with a strong and consistent voice.
How does FACE influence agricultural policy?
FACE connects farmers directly with lawmakers, journalists, and local leaders by hosting farm visits and facilitating direct conversations about real-world challenges and solutions.
Through leadership training, coordinated advocacy, and regional representation, the network ensures that humane, independent farmers have a voice in the issues that matter to them — including in discussions around the Farm Bill and state-level agricultural policies.
Through leadership training, coordinated advocacy, and regional representation, the network ensures that humane, independent farmers have a voice in the issues that matter to them — including in discussions around the Farm Bill and state-level agricultural policies.
What is the long-term vision for FACE?
By 2030, FACE aims to build a national network of dozens of regional farmer leaders and hundreds — ultimately thousands — of member farmers. Together, they will serve as a powerful voice for pasture-based animal agriculture, influencing policy and advancing pragmatic, innovative federal, state and local reforms. Our vision is a food and farming system driven by independent farmers who respect their animals, their land, and their communities.
